HOLIDAY STRATEGIES UNWRAPPED


How Mobile Messaging Drives Holiday Sales

Reach shoppers with your message and drive immediate action.

Consumers want to finish their holiday shopping quickly and easily. But, more often than not, they feel the strain of too many emails and targeted ads during the holiday season, making the experience more difficult.


Mobile messaging offers retail & e-commerce brands a real-time, two-way communication channel to send high intent shoppers the messages that they want to receive, making their holiday shopping experience much easier and more enjoyable.

You’re able to reach your ultimate goal, too: get your message through to them without getting lost in the noise, increase foot and site traffic for your brand, and drive more holiday revenue.


Here are holiday text messaging examples—including real-life campaigns sent by leading brands last year—to provide inspiration for your own marketing strategy.

One-Time Marketing Messages

Marketing messages (or one-time marketing campaigns) sent to targeted groups of subscribers—such as product launches, sales, brand marketing, and more—are one of the most effective ways to reach customers with your brand’s message and drive incremental revenue during the holidays and beyond. There are two categories of marketing messages: promotional (like sales and new products) and non-promotional (like in-store invites and gift guides).

Promotional:

During the holiday season, many shoppers expect to win big with deals and discounts. Even for brands that don’t normally discount, the holidays are an opportunity to do so without hurting their reputation. Here are some examples of text messages you can send to subscribers to alert them about the different deals and discounts you’re offering.

Non-Promotional:

The holidays aren’t just about sales and discounts. Sending tailored content like gift guides, in-store events, and shipping deadlines through mobile messaging will still influence intent, and your customers will appreciate the thoughtful insight.

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