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MOBILE MESSAGING MASTERS: SPRING 2019


These brands know good text messaging.

In a world increasingly dominated by mobile, it’s important for retail and e-commerce marketers to create personalized relationships with shoppers on mobile-first channels. See best-in-class examples of eight
innovative companies who deliver unique mobile message experiences that engage and drive action.

BEST SELLER:

KENDRA SCOTT


Entice shoppers to browse what's popular. This non-promotional content engages shoppers and drives action.

GEO-TARGETING:

MAGNOLIA


Use geographic data to share in-store events with nearby mobile subscribers, uniting online shopping with offline experiences.

PRODUCT LAUNCH:

OPENING CEREMONY


Alert shoppers when a new product has launched. Bonus: Give them exclusive access to shop the launch first.

GIVEAWAY:

PÜR


Stand out quickly and capture the attention of your brand's fans by texting them about a new product giveaway.

ABANDONED CART:

DOLLS KILL


Don't miss out on high-intent shoppers. Remind subscribers about abandoned carts, and make it easy for them to check out.

SEASONAL:

COACH


Take advantage of the timeliness of mobile messaging to drive additional seasonal and holiday revenue.

EXCLUSIVE OFFER:

NINE WEST


Treat mobile subscribers like "VIPs," while encouraging them to shop, by sending mobile-only offers or exclusive early access.

SIGN-UP FLOW:

DIFF EYEWEAR


Grow an audience of opted-in subscribers through mobile & desktop web, email, social media, in-store, search, and more.

How You Can Become a Mobile Messaging Master

Define Goals

As with any new marketing strategy, it’s important to first define your goals. Key performance indicators often center around metrics such as subscriber growth and revenue driven.


Set yourself (and your team) up with clear expectations and an agreed-upon method for measuring success.

Grow Subscribers

Grow an audience of opted-in subscribers through mobile & desktop web, email, social channels, paid media, in-store signage (if applicable), mailed promos, and more.


With Attentive’s mobile messaging platform, you can quickly gain text messaging subscribers, enabling you to connect with shoppers at every step.

Send Messages

Using real-time browsing and buying data, marketers can send personalized messages at scale. For example, create a drip campaign for new subscribers with a welcome offer.


Attentive’s full-service Customer Success team is here to share best practices, assist in developing your strategy, and help design creatives.

Become the Next Mobile Messaging Master

Request a demo to learn more

Explore More Mobile Messaging Resources

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eBook: Your Next
Top Revenue Channel

Learn why text messaging is so effective and how you can drive 30%+ CTRs and 25x+ ROI.

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2019 Calendar for Retail
& E-Commerce Marketers

Stay on top of important dates, get actionable strategies, and track progress.

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Mobile Messaging Masters:
Winter 2019 Edition

Get inspired with 8 best-in-class mobile messaging campaigns from Winter 2019.

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