2019 RETAIL AND E-COMMERCE CALENDAR
Don't lose sight of your mobile marketing goals.
Mobile messaging is a new performance marketing channel for many brands. To help you successfully explore this new frontier, we’ve created this 2019 calendar. Stay on top of important dates, discover actionable strategies to up your mobile marketing game, and keep track of your progress with a checklist.
While you might not think of Martin Luther King, Jr. Day as a retail holiday, many brands utilize the long weekend prior to January 21 to entice shoppers. This year, January 21 is also “Blue Monday,” supposedly the gloomiest day of the year—and retail therapy may be just what the doctor ordered. Start your 2019 marketing efforts off on the right foot by engaging with shoppers via text with a limited-time offer or new product launch.
In 2018, Americans spent approximately $19.6 billion on Valentine’s Day. No matter what gift shoppers are looking for—candy, jewelry, flowers, etc.—mobile messaging offers an effective way for brands to reach shoppers. Show love for your messaging subscribers by sending a mobile-exclusive offer.
Americans spent $5.9 billion to celebrate St. Patrick’s Day in 2018, with food, beverage, and apparel being the top three items purchased. March also marks the start of spring, so consumers are cleaning up and clearing out. Send text messages about limited-time deals or tap into the seasonality to keep shoppers in-the-know about springtime offers they won’t want to miss.
81% of Americans celebrated Easter in 2018, spending a total of $18.2 billion. Among smartphone users, 30% researched products or compared prices on their mobile device, and 19% used their phones to make a purchase. Engage high-intent omnichannel shoppers with text messaging, the ideal channel to get your message seen first.